Cliqz Ad Blocker

Many people have a love hate relationship with online advertisement. On the one hand it is a major revenue stream for applications and services on the Internet – for example, it enables a search engine to operate free of charge. A revenue path Cliqz is aiming to utilize in the near future. On the other hand, a nice web experience is seriously tampered by aggressive advertisement. Furthermore, it is alarming how much data certain players on the Internet are gathering.

Thus it came to no surprise for us that lots of people asked us for a feature to block advertisement and we delivered on your demands. Next to our Anti-Tracking feature you can now block advertisements with our built-in ad blocker.

In the near term we aim to only allow non-aggressive advertisement, as opposed to blocking all advertisement. We believe that accepting “fair” advertisement is a great balance for all parties involved – i.e. consumers, website owners and advertisers.

However, for now you can only decide to block all advertisements on a given website or not at all. We are releasing the beta version now, because we would like to gather value user feedback and improve the ad blocker with you.

In our final version of the ad blocker the standard setting will allow “fair” advertisement with two other options allowing you to block all or no advertisement whatsoever. Of course defining “fair” advertisement is not as easy as 1, 2, 3 and as soon as we have a concept of “fair” we will tell you all about it.

What features and settings would you like to see in an ad blocker? What advertisement would you deem fair?

Let us know by contacting us: cliqz.com/support